I agree. That is expensive for the Atkins bars. The most I have seen them is aound $2.00. We pay that in Florida. If you have a wal-mart.. go there. I too pay around 5.97 for a box of 5. They arent worth 5 bucks! That's too much money! You may be able to order them on line and have them mailed to you cheaper than that. Try Walmart.com. :)